Agent Academy: Change is coming to our industry and it’s about time!
My mortgage advisor recently called me and told me that she was leaving the company that she was with and she was now going to have her own independent company.
Think about that language she was using, independent. Once I started to do trades with her, at her new company with a new name, I began to get statements that said she was clearing through a different company.
In our world, we would never think of that as an independent. For example, if we are clearing through eXp, Coldwell Banking, or clearing through any other licenses if we are not participating in the brokering of the deal and we wouldn’t say we are independent.
For a long time, I have felt that the Beer Home Team is my company, we are independent. We just choose to broker the liability through another license.
You’re independent regardless of who you’re brokering through.
In the old days being a broker was the way that you could have a company. Those days are gone!
We are just in the beginning phase of what the new order is going to be, where you are your company.
You do not have to be defined by your broker. You broke is just the liability clearinghouse for the deal, the same as my mortgage advisor.
She is independent. I am independent, and so are you.
You must start acting like the independent business person that you should be. Real Estate has a huge problem, the low barrier to entry. Low barrier to enter combined with the promises of riches leaves us lacking the same professionalism as other industries such as attorneys, CPAs or financial advisors.
Start thinking the way they do and start professionalizing your business. You are your company, treat everything you do as if your family depends on it because they do.
One of the things that made a difference in my development happened early on in my carrier, with a mentor that said, “Dan, would an attorney or a CPA do what you are about to do?”
From that day forward, I filtered everything I was about to do through the statement. It allowed me to create a brand standard.
What is your brand standard?
Take your business to the next level with Dan’s Millionaire Farming Protocol!
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