Agent Academy: How We Use Content To Sell A Ton Of Real Estate
We have to redefine the way we structure our businesses in the face of a changing market. Especially as we move deeper in this day of social media and video age.
You need to think about your businesses as a content and media company that also sells real estate. How much great content are you putting out?
Content is King. I didn’t make that up but it is truer today than ever before!
Here at the Beer Home Team, we have hired a full-time videographer. I’m not saying you need to hire one. I’m making the point that’s how seriously we take content here at Beer Home Team eXp Realty.
We have to be producing the best content to be seen as the best in front of a competitive market.
We as real estate agents, now have the kind of broadcasting power available that before only radio and television that use to cost thousands of dollars. Now, this only costs a fraction of that. Make use of it!
As an agent, you should be doing something to let your target list of customers get to know you more. Do they know how smart you are? Do they know how much you track the market and that you know the numbers?
Now let me ask you this, how much are we doing for our clients?
Sometimes we study the market place. Implementing systems and service that is higher than our competition. But we forget to let the consumer know about it.
My challenge to you is to think of yourself as a content and media company and then go sell a ton of real estate.