The main takeaway from this weeks content is learning how to differentiate yourself from every other agent in your market. If you’re exhausted of competing with every other agent and you’re ready so stand out through unique listing presentations, this Agent Academy lesson is for you!
Once you’ve come to a mutual understanding of who your buyer is and you’ve gained that credibility because you’ve allowed them to understand a system they may be unfamiliar with – they feel more inclined to continue on their buyer journey with you – rather than going with any other agent.
Next, logically bring them through any pain point they had to encounter before they came to you. Whether it’s the last time they sold their home or a time where they were left short within the process of which is the reason they don’t want to go through it again.
Regardless what it is, the point is to move them away from “pain and gear towards your own “unique methodology”
In order to solve their pain – you’ve created your own method and name it, trademark it, solve the pain all on one piece of paper so they see the whole picture, rather than just bits and pieces.
(8 min) Unique Method & Problem Solving
Finally, you see the results through the ability to solve your buyer’s problems. The moment you begin to own and name your very own process, it’s going to smooth the journey out by giving your buyer the experience of a “guarantee” because it’s something that always works.
