Courses
Every tool you need to run a highly profitable and self-managed real estate sales business.

Free Download: The Real Estate Team Manifesto.
7 areas of mastery for a profitable real estate business by Jon Cheplak and Dan Beer

LIVE EVENT - Sales Mastery 2.0
Get your ticket for a two-day immersive experience in Hollywood, CA February 7th and 8th. This is a sales training for agents with exactly what to do and how to do it. Learn from active agents delivering a huge result. PROVEN NOT THEORY.
✅ How to replace the old tired scripts that make you feel robotic with natural and fiercely effective talk tracks that keep you authentic.
✅ Dominating the listing process and become the authority in your market.
✅ Database management hacks to find more deals without any ad spend.
✅ How to build rapport that feels authentic and creates trust.
✅ Proven negotiation techniques for offers, price reductions, inspections, and appraisal issues so your client always has the upper hand.
✅ The buyer presentation delivered by one of the nation’s most productive agents.
✅ Open house system from A to Z.

YouTube Cash Machine by Kyler Ferris
Get access to 10 modules that will teach you how generate your own leads so you don’t have to rely on Zillow
✅ How to Rank #1 for EVERY suburb you sell in on YouTube so that anyone looking to move there calls you
✅ How to OPTIMIZE your videos to GUARANTEE they rank higher than your competition
✅ The EXACT videos to film to have your phone ringing off the hook with buyers
✅ How to create ENDLESS leads to NEVER pay Zillow again
✅ Get a 1.5 year head start on your channel
✅ Learn the PILLARS that are key to a successful channel
✅ Earn BUILDER’S listings through the value of your channel

The Operations Playbook
Get the complete structure and framework for your organization to grow, including specific job titles, job descriptions, compensation, and how they all function together in a thriving growth-oriented business.
✅ The Integrator/Visionary roles and relationship…
✅ Leadership team structure for a business that will scale and operate without you
✅ Job Titles, Descriptions, Accountabilities, for every role in your organization
✅ Detailed splits and economic model of a team doing 7 figures of profit WITHOUT the owner in production
✅ Showing agent program including comp, responsibilities of the role and other critical details
✅ Annual review process for all staff and agents
✅ The daily, weekly, monthly, quarterly, and annual meeting rhythm and agenda of a high performing team
✅ The key management reports to know exactly where your business is in real-time and on-demand
✅ The right way to build and document processes that will be adopted and followed by all
✅ Five tools to manage and hold your organization accountable
✅ Our detailed agent levels program to create time and leverage for your agents and increase retention
✅ Detailed checklists for transaction management and listing management
✅ The financial models we use for revenue projections, expenses, and budget accountability on a monthly, quarterly, and yearly basis.


Video Marketing Playbook
Here’s some of what will be covered…
✅ Why video will dramatically distance you from the competition in 2022
✅ How to multiply yourself by creating videos that work while you sleep
✅ Strategic plan to build your personal brand using videos
✅ Simple Tips for creating videos that get engagement
✅ Choosing the right posting channels for omnipresence
✅ How long should a video be
✅ What equipment you need
✅ The proper script structure to follow
✅ Enhancing the client experience
✅ The specific videos to shoot in 2022

The Sales Manager Manifesto
Get the complete structure and framework on how to double your productivity without feeling like you are micromanaging.
✅ How to create a 5 star onboarding experience
✅ Planning and running powerful and productive sales meetings
✅ Constructing the new agent training program that produces results
✅ Streamlines recruiting process
✅ Agent incentives that boost retention even at the highest level
✅ How to have your agents recruit for you
✅ Build, lead and grow an agent support staff
✅ Goal setting and accountability that sticks
✅ Coaching to different level of agents
✅ How to get agent and support staff to buy in at the highest level
✅ Building trust among agents and trust in leadership
✅ Implementing sales strategies and changes in process
✅ Integrating ISAs and managing ISA/Agent communication and workflow

Inside Sales Playbook
Build your Inside Sales Department (ISA) the right way. Literally every system you need to hire, develop, and manage this critical department.
Improve your lead conversion and follow up, take greater control of your business, reduce your waste, and get the most out of your lead generation efforts and investments.
This course provides a downloadable playbook so you can immediately implement the best practices shared within. There is no other program that takes you through the inside sales world like this one.

The Recruiting and Leadership Profit Playbook
Content packed recording of a LIVE 2 Day event that includes my 25 plus years of Recruiting, Driving Productivity and Profits, Retention and Leadership that has added BILLIONS in sales volume to organizations throughout the world.
The Recording of The 2 Day Profit Builder Seminar Includes…
✅ 4 Bulletproof Prospecting Strategies So You Will Never Have To Make Another Cold Call
✅ The Proven Language Patterns That Will Eliminate ANY Of The Cheesy, Uncomfortable, and Outdated Objection Handlers
✅ Advanced Marketing That Connects and Builds Authority
✅ The Phone Skills of The Pro’s
✅ The High Impact Interview That Builds Trust and Converts
✅ Systematic Follow-Up Process Including The HOW, WHY, and WHEN
✅ Expert Retention Strategies: Make Your Office, Team, or Company Magnetic So Agents Never Leave…
✅ What The Agent of 2021 and Beyond Expects From You As The Leader
✅ The ONLY Proven Process to Drive Agent Productivity

8 Week Sales Sprint Coached By Brian Danney
Hours of content packed into 8 weeks taking you through talk tracts, buyer and listing presentations, open house strategy and much more all coached by lead Beer Home Team Agent, Brian Danney who has sold hundreds of millions of dollars in deals.
The 8 Week Sales Sprint Includes…
✅ Week 1: Business Structure – Setting up the game so you can win.
✅ Week 2: Three talk tracks to use in ANY conversation so you can get them From point A to point Z (the sale).
✅ Week 3: Customized Value Proposition
✅ Week 4: Make your clients addicted to you. Three rapport techniques to build depth of relationship and true connection all the way to and beyond the sale.
✅ Week 5: Open House Mastery. Our entire system from start to finish.
✅ Week 6: Win Your Buyer Consultation
✅ Week 7: Art Of Situational Negotiation
✅ Week 8: Listing Presentation