The way people in our industry talk about ISA’s drive’s me nuts. They ask how many ISA’s you have, how you compensate them, and how many appointments they book, but they never clarify what kind of ISA they are talking about. As if they were all the same. But that just isn’t the case. Some are inbound, some are nurture, some just handle first response, and some do nothing but outbound. And yes, in our industry many are a mix. The problem with real estate is we are always trying to reinvent what already exists. Check out this video for a look at the different inside sale roles and an understanding of what is right for your current business.
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