Agent Academy: Standards for Your Real Estate Business
Standards have become a very big buzz word in real estate business, especially with Real Estate Teams.
A common mistake being made is they are not being held as a standard. They are consistently broken and Team Leaders and Owners are put in a difficult position where they don’t want to get rid of anyone or have any large consequence tied to what was done.
The fundamental understanding of what are standards and what are guidelines, practices, and suggestions get intermingled and mixed together. Then there is no clear line in the sand of what are standards and what are guidelines.
Standards should be black and white, guidelines are where you will put up with a little wiggle.
A lot of us are choosing too many things and calling them all standards, but when we choose too many things we are setting up our team in a position of almost certain failure. You must go and do something about that if you want your standards to mean anything.
If you have standards for everything from dials, contacts, deals, time, open houses, pending, listings, and so on, you are eventually going to force your people into failure.
What I am suggesting to you is the right way to set standards is to get very clear about which things in your business are truly a line in the sand. A standard is something that is black and white.
Are you willing to keep the person on or off the team because they haven’t hit an X amount of dials? If they hit one dial less are you going to excuse them? Or are you going to retain them on the team rendering your standard useless?
What are you willing to live and die by? Don’t have 27 standards, your people will fail them! Then they will mean less and your credibility will go down the tubes. What are the two, three, four things possibly that your business is going to draw a line in the sand about and say there is no conversation on this side of the line and you are awesome on this side.
That is how you set real standards that really means something in your business and that everybody understands. Then when everybody is on the same side of the line and you see someone on the other side you have to do something or you will lose the respect of everybody else.
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