Agent Academy: How To Use Remarketing To Get More Leads
On episode 22 of Agent Academy, I want to talk to you about Remarketing. What is Remarketing in this digital world? How can you employ it right away to get results?
Remarketing will help you get results and stand out among the competition. Standing Out is a running theme I talk about because it is the most important thing to do in your business.
There are over a million real estate agents across the country all doing the same thing. So, our goal is how can you stand out and look different?
Remarketing is one key way to stand out.
In remarketing, there are pixels or cookies that get dropped onto the visitor’s computer when they go to your website. This is how remarketing works, visitors that go to your web page and get a pixel dropped on their computer.
This way you know that they clicked on your website and that they are interested in what you do. But, they can get distracted and they may leave your page. The next time they get online, they could be checking the weather or ESPN, and the advertisement on that page is you, your team and your ad, possibly on a high-quality website.
You’ve probably experienced remarketing before when you are looking to buy something online such as Zappos, and then on every website you visit you start seeing ads for the same product you had just been looking at. That is remarketing, and you have the ability to market in the same way, it is not limited to just multi-billion-dollar companies.
You spent money to get visitors to your site, and you don’t want to lose that money because they got distracted and left your site. Remarketing solves this, and then potential clients will start to see you everywhere!
Some key pages on your website you may want to remarket are; seller page, buyer page, about page, team page, home evaluation page, and seller site.
Remarketing is all about converting people who have-not yet given you their contact information.
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