Agent Academy: How We Use Current Events To Get Business From Our Database
In your database, you have your SOI (Sphere of Influence) and Past Clients. What are you doing with them to get business?
Ask yourself these questions:
What kind of calls should we make?
What should we say to our SOI?
What should we say to our past clients?
How can we ask for referrals?
Today, I am going to tell you what The Beer Home Team at eXp Realty is doing to communicate with our SOI and past clients.
Currently, the FED has made a tremendous change in terms of what they are doing with their bond-buying program. They have announced that they are resuming their purchasing of bonds. Because of this, it is unlikely that we will see any rate hikes and mortgage rates have come down.
Now is the opportunity to reach back to all your past clients and be their source of information.
Not everyone knows it and you can help your clients use this opportunity to refinance their loan or consider an investment opportunity.
You are not a lender so why do that?
You’ll do that because you want to serve your clients. It’s a value that you are providing them.
Those that provide value will always win in the long run.
When you are given the opportunity to be of value, you can say “I’m so glad we connected. Is there anybody else that you know that might be in process of purchasing?” or “Is there anyone you know who would be interested to know that they have more buying power today that they even did 3 weeks ago?”
I would challenge you to take action. Communicate with your past clients and your database, and turn it into what they call a data bank. It is the number one asset in your business.
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