Agent Academy: Time vs Money…

…if you could only choose one, which would it be?

And do you know what your agents want?  What about your staff, friends, spouse?

Agent Academy: the most important part of my business…

…what is an integrator?

This is the primary reason why I can take a month off and our business continues to grow.

Watch this quick video…

Agent Academy: agents with meaningless goals

We all have goals that we try to accomplish every week, month, or quarter, but are those goals meaningless? 

This video shows you how to know…

https://youtu.be/xtNXILs1UlU

Agent Academy: Did this with my team and sharing it with you…

Try this exercise that opened my team’s eyes.  You’ll be amazed at what you find.

https://youtu.be/_iq9GSq63yY

Agent Academy: What Is The Single Greatest Mistake Agents Are Making In Their Marketing?

Are you aware of the “95/5 Rule of Marketing” and…

What Is The Single Greatest Mistake Agents Are Making In Their Marketing and What To Do About It:

There are two kinds of people you are running your marketing message at

1. The 5% who are in the consideration phase. A buying or selling conversation with them is relevant. They’re ready to do something soon.

2. The 95% who are in the indifferent phase. A conversation about buying or selling is irrelevant to them. Here’s the problem, when you run a constant, one size fits all message at them you drive them to the annoyed phase.

Most agents are making the mistake of running a buy/sell message at the wrong people…the largest population, the indifferent.

This in turn pushes the consumer away, increases their sales skepticism which must be overcome, and impacts the dollars an agent must spend in marketing…

Keep it simple and consistent.

Educate, Inform and deliver you’re messaging across multiple channels and platforms.

You will start to pull the consumer to you instead of pushing them away…
If you would like more tools to support all aspects of the growth of your business…