One of the big things we do is take our entire database, upload it to Survey Monkey, and send out a survey asking one question: “Do you plan to buy or sell a home in the next 12 months?”

It’s stupidly simple. And brilliant.

• The email comes from you via Survey Monkey
• It looks different than any other broadcast email message
• It’s positioned as a real survey
• They don’t have to opt-in – you have their email already

This survey has generated countless leads for us and we give you all the details in the webinar!

We also discuss how to get started sending direct mail – or in our case a 12+ page newsletter – to a target farm along with open houses and community events to build your database.

Take your business to the next level with Dan’s Millionaire Farming Protocol! 

However, most agents keep doing these high effort activities and never transition any money over to grow their assets for the business.

You need to do it differently! When commissions are being generated from high effort activities you need to put a portion of that to your assets.

When funding an asset (Lead Generation System) you are protecting yourself when the market shifts.

I use farming as my top asset for my business and we have a program here on Agent Academy that takes you through the entire Farming System that generates us over a million dollars in GCI year over year.

However, there are other assets you can use to grow your business, past client events, funding a relocation system, program for lead generation, or some type of program that no one else has.

When I was making money from the high effort activities part of that money went to my lifestyle, taxes, and my farm (asset). For any asset that you choose you to fund it through your high effort activities.

When you are pouring money into growing your farm you become the neighborhood expert.

Having farming as an asset when we are in a turning market people are looking for the experts in the neighborhood and seeking out who gets stuff done. So when your past clients neighbor is selling their home who do you think they are going to go to?

They are going to choose you because the clients are running towards quality. And if you wait until after the market is shifting it will be too late to come in and compete with the neighborhood experts that have been farming.

Now is the time to go fund that asset!

The main thing you need to remember is to first pour effort into something and make some money. Then you need to use some of that money to start building assets to grow your business. That way you are positioned for success!

Take your business to the next level with Dan’s Millionaire Farming Protocol! 

My question is, do you also send a post-closing survey to the cooperating agent that you do business with? If not, I suggest that you start doing so.

Take your business to the next level with Dan’s Millionaire Farming Protocol! 

There is no right split structure that will work for every team. And there is no exact amount that will translate from my business to yours or my market to yours.

Here’s what you need to think about:

How much opportunity will you be able to provide for the agent?
What is the average sales price in the market?
What is the average commission you take in?
What is your expectation from your agents?

Ultimately, it is important to define the agent’s scope of work.

Do you expect your agents to be generating business and opportunities? Should they be managing the transactions? Will they be dealing with marketing and photography? And all other pertinent steps to get the property out of the market? Or will you provide all these steps for them?

Have a clear understanding of what your agent should be doing. Then you think through how much are you willing to pay for agents performing well. How about for agents exceeding the set metrics, how much do you think they should earn?

On the other side, if you do the funneling of lead on the listing side that is another level that you need to think about.

If the conversion rate is not there, it will cost you tons of money!

There’s a certain amount of money that your listing agent can never make because you will be making changes.

Set your passing number. Think through the number they should be earning depending on their performance. Then plug in these metrics considering market pricing, commission rate, and opportunities.

Once you understand these you’ll have a basis to get the percentage of how much you should pay!

Some markets might be 5% to 15% higher than in other markets. Some businesses will be 5%-15% higher or lower based on the opportunity they can provide.

Look at your business and market then you will be able to find the correct pay structure for your business.

Take your business to the next level with Dan’s Millionaire Farming Protocol! 

Content is King. I didn’t make that up but it is truer today than ever before!

Here at the Beer Home Team, we have hired a full-time videographer. I’m not saying you need to hire one. I’m making the point that’s how seriously we take content here at Beer Home Team eXp Realty.

We have to be producing the best content to be seen as the best in front of a competitive market.

We as real estate agents, now have the kind of broadcasting power available that before only radio and television that use to cost thousands of dollars. Now, this only costs a fraction of that. Make use of it!

As an agent, you should be doing something to let your target list of customers get to know you more. Do they know how smart you are? Do they know how much you track the market and that you know the numbers?

Now let me ask you this, how much are we doing for our clients?

Sometimes we study the market place. Implementing systems and service that is higher than our competition. But we forget to let the consumer know about it.

My challenge to you is to think of yourself as a content and media company and then go sell a ton of real estate.

Take your business to the next level with Dan’s Millionaire Farming Protocol!